Ads on Google help businesses of all sizes to tap into the Google advertising network with Adwords. This advertising service is the under-girding of Google and a major source of their income. By catering to the needs of companies of every size and budget, they have targeted an extremely wide market.
Keywords and Distribution
When you use Adwords, you get to choose your keywords or phrases and put your own ad together. When people do a web search for your keywords, your ad may come up with the results of their search. You can also target language and location. You may choose local, national, or international distribution. There is even an option that allows you to put your ad on other search engines in the search network besides Google.com.
Pay Per Click
You have the option of paying per click so that you only pay for actual web traffic. Keywords can be selected at various levels of pricing based on their popularity. This allows small business to access their niche keywords at a price they can afford. It is also a good way for any business, big or small, to be sure that they will only pay for what they get. If no one clicks to your site, you pay nothing.
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